A typical chain letter consists of a message that attempts to induce the recipient to make a number of copies of the letter and then pass them on to one or more new recipients. A chain letter can be considered a type of meme.Common methods used in chain letters include emotionally manipulative stories, get-rich-quick pyramid schemes, and the exploitation of superstition to threaten the recipient with bad luck or even physical violence or death if he or she "breaks the chain" and refuses to adhere to the conditions set out in the letter.
Chain letters are capable of evolution, generally improving their ability to convince their hosts to replicate them over time.This sometimes occurs through deliberate modification of the chain letter by a recipient, or sometimes through purely accidental imperfect copying.